The most important advice that I can give you about choosing your domain name is don’t try to be catchy or clever. Keep it simple and make it something easy for your customers to remember. A name that uses your primary company name or an associated word will get more attention in general and will be taken more seriously by your prospective customer.
You will be ranked higher by the search engines if you use keywords associated with your business or theme. For example; if you had a business named: Antique Musical Instruments then antiquemusicalinstruments.com may be more effective than just instruments.com for those with a primary goal of selling antique musical instruments. Just try to make it pertinent to what you are doing.
